Store Manager: Seth Lancaster  
An Alabama native, Seth grew up just north of Birmingham and spent his days as a kid fishing with his dad, a sport that continues to be a passion of his to this day. His experience in the retail world includes management stints at Abercrombie & Fitch, Aeropostale, and Academy Sports + Outdoors. Getting out and taking in the wonder of nature remains high on Seth’s list of loves, whether he’s hiking the hills (he has a particular affinity for the New England mountains and Orvis’s home state of Vermont), fishing the local waters, or acing it on the tennis court. His intimate knowledge of the Birmingham area makes him your go-to whether you’re seeking out the best new Orvis gear or are itching to know what patterns you should be packing into your fly box before your next angling adventure.